Traditional Rajasthani Outfit Campaign
Poshak is a traditional Rajasthani fashion label rooted in heritage,
craftsmanship, and vibrant cultural identity. The visual direction
focused on celebrating rich textiles, intricate embroidery, and
graceful silhouettes through cinematic reel edits.
Each reel was designed to highlight fabric movement, handcrafted
detailing, and regal styling — blending authenticity with
contemporary digital storytelling tailored for social platforms.